Pivotcon – It's a Wrap
by Alison Murdock in Conferences, Speakers, Video at 5:33 pm PT October 27th, 2010
Pivotcon ended 1 week ago, and boy, we are tired but so pleased. Over 500 people came through our doors, up the escalators, and sat down to watch the three days of our show. We had over 60 speakers speaking about and discussing the ways in which brand marketers might better understand and reach digital natives, Gen Y, millennial, or…[+] Read More
Day 3 – Social Marketing – The Grand Experiment. Now What?
by Alison Murdock in Engagement, Speakers at 4:19 am PT October 20th, 2010
What have we learned from social media implementations thus far? And how should we proceed? This session was led by Peyman Nilfourish of NetShelter, and key takeaways centered on what brands have learned from social marketing experimentation and what they’ll do next. Paul Slavin of ABC kicked off his talk by admitting that big media still thinks it’s big. But…[+] Read More
